Why Your
Not-To-Do List Is More Important Than Your To-Do List
Gary Bencivenga
Success Bullets

e all have the same 24 hours in a day, yet
some people accomplish so much more than others. What are their
secrets? Here are the best ways to boost productivity from some of
the brightest minds on the subject...
SMARTER STRATEGIES
Apply the 80/20 rule to everything. Roughly 20% of
your daily activities are responsible for 80% of your success,
income and personal happiness. These are your “big-payoff”
activities.
Conversely, 20% of your activities are causing 80% of your
wasted time. These are your “low-payoff” activities.
The best way to multiply your productivity is simple -- always
be looking to free up more time for your big-payoff activities by
ruthlessly eliminating the dozens of low-payoff ones that you
unwittingly tolerate.
Example: One of the most
successful executives I know keeps a framed sign over his desk and
carries an index card in his shirt pocket with the same message
-- Is this leading me to my main goal? He checks
that reminder numerous times a day and saves countless hours each
week by staying on track -- cutting off quickly from time-wasting
phone calls, meetings, gossip, etc., and relentlessly getting back
to the big-payoff activities for himself and his company.
Harness your “hour of power.” Whatever your
highest-payoff activity, rise early and give it the first hour of
your day -- what I call your “hour of power.” This gets your day
off to a highly productive start.
The late Earl Nightingale, a management guru, explained that if
you spend this early-morning hour in the study of your chosen
field, you’ll be a national expert in five years or less.
Gain six to eight extra hours of productivity every
day. Your second-most-productive hour is right before
you go to sleep. This is a great time to leverage your productivity
by arranging for your mighty subconscious mind to solve a problem
while you sleep peacefully.
How to do it: Just before going
to bed, think about a problem or question that you’re working on.
Then say to yourself, Great subconscious mind, I don’t
want to work on this matter too hard, so please just figure this
out for me by the morning while I sleep peacefully. Then
completely forget about the matter and drift off to sleep.
You’ll likely find that during your hour of power the next
morning, you will be brimming over with ideas that are perfect for
your project. Be aware that your morning ideas are slippery fish.
If you don’t catch them immediately on getting up, they’ll swim
away forever. Keep a pad and pen at your bedside to capture your
ideas.
Don’t carry your “to-do” list in your head. You not
only will forget things that are on the list, but an inner voice
will perpetually nag that you must be dropping balls somewhere. Use
a written to-do list to capture everything you must remember --
every phone call, task and follow-up action. Review the most urgent
and important items daily, and all items weekly.
Don’t multitask. As Confucius said, “A man who chases
two rabbits catches neither.” Modern studies show that when you try
to accomplish two activities that require focused attention at the
same time, both suffer significantly.
Slow down. When focusing on one high-priority item at
a time, don’t rush through it. You do your best thinking when you
are focused and relaxed. As Mae West advised with a wink, “Anything
worth doing is worth doing slowly.”
Get enough sleep. Research shows that your
productivity, clarity, alertness, judgment, creativity, memory,
motivation, relaxation, cheerfulness and lots of other wonderful
qualities all thrive on adequate sleep and suffer without it. Also
consider an afternoon nap -- one of life’s most rejuvenating
luxuries.
Do what you love. It’s much easier to be productive
when your work is your play. You will want to give it your full
attention and every minute you can -- and you easily will brush off
countless distractions that seduce others. So in all of your
activities and goals, and especially when deciding which to choose
as your highest priorities, remember the words of editor and author
Christopher Morley, “There is only one success -- to be able to
spend your life in your own way.”
YOUR “NOT-TO-DO” LIST
Your not-to-do list is even more important than your to-do list.
You must work every day to minimize or get rid of those 20% of
activities that are wasting 80% of your time -- by maintaining a
not-to-do list. Helpful...
Never answer e-mail in the morning. Reserve your
precious morning time for your highest-payoff activities. Also,
shut off your e-mail program for most of the day so that you won’t
be interrupted by each new incoming message. Limit reviewing your
e-mail to specific periods, perhaps once around noon and again
later in the day. Keep replies short with answers such as,
“Thanks”... “Look forward to it” ... “Will do”... or “I agree.”
Don’t answer phones just because they ring. Too
often, it is a salesperson, fund-raiser or other pesky soul out to
waste your time and ruin your focus. Have an assistant or answering
machine screen your calls, or let them go to voice mail. As
psychiatrist Edward M. Hallowell, MD, author of Crazy
Busy, says, “If you don’t manage your time, it will be
taken from you.”
Flex your no muscle. Whenever
someone asks you to do something that you would rather not do,
remember this simple two-part formula -- (1) “Thanks for asking”
(for having confidence that I could do this, etc.), (2) “I can’t,
because... ” (you’ve just been given a major new assignment or
whatever) “so I wouldn’t be able to give it the time that it
deserves.” If the petitioner persists, don’t debate the issue. Just
keep robotically repeating your reason for declining, and the
person soon will let you alone.
Of course, if the person making the request is your boss,
remember that he/she is your number-one customer and that it’s
important to be on the same page about what’s important. Sound out
whether this new request supersedes your current tasks. In other
words, know what is most important at all times, and put your focus
there.
Ask two questions of every
task: (1) Does this have to be done? (2) If so,
does it have to be done by me? In all matters, strive to be not
just efficient but effective.Efficient means doing
things right, but effective means doing the
right things -- which is far more important.
Delegate the kaizen way. If you’re
a control freak and can’t delegate easily, do it the kaizen way.
Kaizen is the Japanese approach of continuous improvement with
small, nonthreatening, easy-to-take baby steps. Ask someone to do a
small task for you. As soon as you’re comfortable with one
delegation baby-step, take another, and so on. It’s easier to get
10 people to work for you than for you to do the work of
10.