How
to Pick a Financial Adviser for the Help You Need at a Fair
Price
David
Richman, JD
Eaton
Vance Advisor Institute
he
recent investment and home-price losses have endangered the
retirement goals of millions of Americans. If this describes
you, or even if you just feel nervous, hiring a financial
adviser could help you get back on track. While most
financial advisers are skilled, trustworthy professionals,
some may lack the necessary experience, skills or motivation
to help you.
Best first move: Ask trusted friends
whether they would recommend their own financial advisers. If so,
listen to how they describe these advisers -- they should paint a
picture of a trusted partner who is dedicated to understanding them
and how they make financial decisions.
If your
friends do not strongly recommend their financial advisers, ask
your lawyer or accountant for referrals. If this doesn’t pan out
either, ask other members of your community whom you respect.
QUESTIONS TO ASK
When
you meet with a candidate, be sure to ask...
What professional certifications have you
earned? Make sure he/she is a Certified Financial
Planner (CFP), a Certified Investment Management Analyst (CIMA) or
a Chartered Financial Analyst (CFA). These designations ensure that
the adviser receives ongoing financial training and has passed a
difficult exam. Titles such as "investment adviser" or "financial
adviser" do not have the same guarantee.
If I had lost a lot of money as your client during the recent
market crisis, what would you be telling me now? The
answer should include some basics -- such as how to rebalance your
portfolio following stock losses and how to sell securities that
have declined in value to offset taxes -- as well as suggest a
long-term perspective.
The
adviser also should understand that his job is about managing a
client’s emotions as well. The amount of risk that a client is
predisposed to take often does not correspond with the amount of
risk that makes sense for his situation, and the adviser must be
able to steer clients into an appropriate portfolio in a way that
still allows them to sleep at night.
I’m retired, and my portfo lio has lost a lot of money. What can I
do to get my savings back on track? It’s an excellent
sign if the adviser’s sug gestions include spending less and saving
more and/or taking a part-time job during retirement. A financial
adviser must be willing to provide painful advice when necessary
just as a doctor must be willing to tell a patient to "lose weight"
or "stop smoking." You should be extremely wary if an adviser
suggests some aggressive strategy to "make it back."
What should I be doing to manage my financial
risk? Many financial advisers will discuss asset
selection and diversification. That’s fine, but it’s a bad sign if
the adviser doesn’t also mention insurance.
Insurance is crucial for risk management -- if you don’t have
enough, one mishap or lawsuit could cost you everything you own.
Types of insurance to discuss could include homeowners’, umbrella,
business, auto, life, health, disability and long-term-care
insurance.
I’m worried about the bleak economic forecasts on the
news. What should I do? The
adviser should encourage you to turn off the news and spend your
free time thinking about more enjoyable matters. Becoming wrapped
up in the endless recession coverage won’t help you make informed
decisions -- it will lead you to make knee-jerk emotional decisions
that are likely to be detrimental to your mental and financial
health.
What financial decisions will you make for me? This
is a trick question. The adviser should answer that he will provide
guidance on a wide range of financial decisions but will not make
your decisions for you. The adviser might take the lead in making
decisions about specific investments if this is
what the client wants -- but he still should discuss these
decisions and what they mean with the client before proceeding. The
best financial advisers have a collaborative approach but are also
likely to have strong opinions.
What words would your clients use to describe
you? Most advisers will cite words such as
intelligent, experienced, trustworthy and prudent. Make sure the
list includes "accessible" -- it shows that the adviser understands
that being available when needed is part of his job. The list also
should include a word like "confidant" to show that the adviser
stresses a personal connection with clients.
How many clients do you have? If it is more than 250
(for a solo practice), it’s unlikely that he can give each client
the time and attention that each deserves. If you’re investing
millions of dollars, anything more than 100 clients is probably too
many, unless there is a strong support team. Large portfolios tend
to be more complex and time-consuming for advisers, and if you have
this much money, it is worth it to pay a little more for one who
can give you extra attention.
How often will we meet? You should have at least two
face-to-face meetings per year. If your assets are well into the
millions, you should probably have four meetings. Phone
conversations can be useful, but most people feel more comfortable
when they have in-person contact with the adviser who is handling
their money... and this gives the adviser a better chance to learn
his client’s goals and fears.
How do you charge? Select an adviser who charges a
fee for his services, not one who charges commissions. Don’t make a
decision based on price. Base it on your sense of an adviser’s
competence, perspective and "fit." Chemistry is vital. (Fees often
are based on the amount of assets under management even though the
adviser should provide guidance beyond investment advice.)
What is your typical client’s net worth? This adviser
might not have much experience with the financial issues most
important to you if his other clients have significantly more or
less money.