A couple of weeks
ago, I unwittingly stumbled across a serious contender for coolest
Google product feature: GoogleLookup.
GoogleLookup is a Google Spreadsheets function that attempts to
return the value of any attribute for any entity that you
specify. Here’s the syntax: =GoogleLookup(”entity”,
“attribute”).
For those of you not
familiar with functions in Google Spreadsheets (the function-savvy
may skip to paragraph 3), here’s a really simple example of a more
conventional function: sum. In any spreadsheet cell, if I enter
=SUM(3+5) and hit the “return” button, the content of the
cell will display 8. Functions can also refer to values
already in your spreadsheet, which is what makes them particularly
useful. For instance, the function =SUM(A2:A20) will
instantly sum all of the values in column A, rows 2 through 20. If
you want to try this yourself, go to http://docs.google.com/ and open a new
spreadsheet. You can also
learn more about functions in the Google Docs Help Center.
So what makes
GoogleLookup really cool is that it references data not just from
your spreadsheet (as with functions like =SUM(A2:A20)),
but searches that incredibly expansive body of published
information: the world wide web. By performing a targeted
websearch, GoogleLookup attempts to return some fact about the
entity you specify. City populations are a nice example. Entering
=GoogleLookup(”Philadelphia”, “population”) in any
spreadsheet cell…