Control E-commerce
Success
The World Wide Web is
thriving and e-commerce is all set to boom.
Shopping online has become the norm and all over the world consumers are
preferring to shop online as it has many advantages. There are
many aspects that control e-commerce success and one crucial factor is the
shopping cart. An online shopper
must take the cart forward and complete his purchase. Sadly
shopping cart abandonment is a common
problem, which all concerned are trying to
minimize.
Here are some
tips from e-commerce experts on how to minimize
shopping cart
abandonment:
1. Make sure that your website is user friendly. Make sure
all items on sale are priced competitively; if any discounts are
applicable it is mentioned alongside the object, also mention
shipping costs and time. This will ensure that a customer does not
go back and forth and then abandon the shopping cart in frustration.
2. Make sure the customer knows where they are in the shopping
process at any point of time. And allow customers to review the
steps they have taken as well as the product at any point in
time.
3. Use tools like placing a icon of the product in the
basket so a customer always knows at a glance what he has placed in
the shopping cart. This is known to increase
conversions by over 10%.
4. Have online comparison tools and clearly delineate advantages
of buying from your website online.
5. Display clearly the stock position so a customer knows if he
has chosen to purchase one of the few remaining items.
6. Include editing tools in the shopping cart so that customers can change
quantities, sizes, or number of items they are
purchasing.
7. Keep the online shopping process clear and simple. Always let
the buyer know how many steps left and what to do next.
8. Be clear about return policy and guarantees.
9. Display any fair
merchant commendations for customers to view. As also any important
affiliations or partnerships.
10. Create a
website that has easy navigation. Think of a dummy when planning
the website. It must be easy to use for children and adults. Be a
customer friendly website and have ways using which you can lead
the customer through the right path. Install tools that display
error messages and help customers’ correct wrongs. Don’t just say
incorrect tell a customer how to do things right. Hold their hand
and lead them through the selection and buying process. Draw
customers to you site by using innovative
online marketing tools. Have a
e-catalogue which has not just product descriptions and prices
but unbiased reviews and articles and tips for customers on how
best to buy stuff online. Be a far thinking
e-commerce merchant.